AK Shop Fitting & Carpentry
Blog Changes to keep Christmas sales bells jingling When you realise that Selfridges opened its Christmas shop in August, it’s a sure sign that it's high time to keep your own retail outlet or showroom on track for the annual sales peak. Competition for consumer attention and loyalty has never been more fierce. And the UK passion for making magical memories at Christmas has also been enhanced (not least due to the economic and social doldrums of the rest of the year). So, if you have a shop or business showroom, you need to get into the Christmas spirit and commission some cheerful and colourful changes. All that glitters should be sales gold Having a Christmas display that sparkles, or one that Scrooge would be proud of, could have a discernible impact on your profits over the festive season. But this is not just about aesthetics. With your customers in the buying mood, making the most of every square inch of retail space is important. New shelving, improved counter tops and bespoke displays can be commissioned to show your products off properly – but also with as much variety as possible. Don’t sacrifice sales space for decorations You may also need to adjust your cabinets and counters – or create new ones – to properly display Christmas decorations without reducing the product display footprint you work with. Why not build upwards? You could commission bespoke frames and hanging systems to lift your Christmas decorations without impending window displays, product shelving areas or till counters. Get on trend with upcycling It would be hard to have missed the current interior design trend for “upcycling”. Why not give your shop or showroom a Christmas display that is contemporary and creative. Use re-purposed crates, recycled shelving units, frames or even garden trestles to display both products and Christmas bling. Getting the experts in - a jolly good plan If the idea of planning all this out sounds daunting – on top of the everyday business of selling – fear not. Your Christmas wishes could be granted by using our creative team to plan and manage your shopfitting needs. Or to re-envision your commercial showroom to make sure it is “dressed to impress” over the festive sales period. Call us at AK Shopfitting & Carpentry to discuss your Christmas display needs, and let us work out shopfitting magic. Back to Blog
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Phone: 01823 215100 | Mobile: 07817 642491 Email: enquiries@akshopfitting.co.uk