AK Shop Fitting & Carpentry
Blog Getting your background music right Music is an important retail tool, but it can also be the kiss of death. Getting it right can make the difference between enhancing customer experience, reflecting your brand and ultimately increasing your sales...and driving customers from your store. Choose the right music Selecting the most suitable music for your type of business is challenging - so challenging, in fact, that the retail industry has commissioned a lot of research on the subject. As a general rule, however, you should choose music that agrees with your target customer and their shopping mood. Loud up-tempo music agrees more with customers who like to move quickly around the shop than with customers who prefer to browse. Classical music agrees better than raucous country music with up-market customers shopping for more expensive items. Choosing the right music is about knowing your customer and how they shop. Create the right voice The music you play is part of your branding - the promise that you make to customers. It tells them what they can expect from your goods and services. So it’s important that the music you play chimes with and contributes to your branding. It should be the voice that sets up and reflects your customers’ expectations of you. Install your sound system professionally Don’t just turn on the radio or press shuffle on a music streaming device. This is not only illegal (you need to pay for a license to play music in your business), but the poor sound quality will also undo all the hard work you’ve already done in choosing the right music and creating the right voice. AK Shopfitting can install a quality sound system as part of your shop fit, ensuring a smoother sound and balanced volume throughout your store. Choosing music for your business can tricky, but it’s worth taking the time to get it right. Back to Blog
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Phone: 01823 215100 | Mobile: 07817 642491 Email: enquiries@akshopfitting.co.uk