AK Shop Fitting & Carpentry
Blog The Impact of Instagram on Shop Fittings in the Digital Age Although you might think construction and design have nothing to do with one of the world's top three most popular social media platforms, think again. With the rise of Instagram, pictures now say more than a thousand words, which is why more and more commercial property owners are taking to the platform ahead of making any decisions about their most recent fittings. We explain the impact Instagram has had on the industry and why it is important you sit up and take note in order to see your business go from strength to strength. An increased interest Interiors in recent years have become a huge past time and Instagram has had a huge part to play in the rise. With influencers, designers and business owners sharing more and more interiors content, the world has become more interested with what is out there. Whereas 20 years ago, an interest in interiors was not so popular, with high street brands dipping their toe into lifestyle collections and influencers sharing online, it has become a more common interest across all ages. Added pressure Believe it or not, the popularity of particular restaurants and shops have increased in recent months and years simply due to their aesthetic alone. It is important you ensure your shop fitting listens to what is and is not 'Instagram worthy' in order to attract more customers. Think clean lines, interesting shelving and a unique colour palette and you are halfway there. It sounds superficial to use what is popular on Instagram to dictate your shop fitting, and it sort of is, but that does not mean you should ignore it altogether. Suss out the competition Many moons ago, you had to head into your competitors' stores to have a peek at what they were up to. You could have also headed to their website, but you would have only been seeing a polished version of what they've got going on inside. With Instagram, you are able to get a peek into what they are up to through the eyes of the consumer, see what they like and dislike about it - and then do it better! If you would like to increase customers and enjoy the benefits of a great retail shop fit, contact AK Shopfitting today. Back to Blog
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Phone: 01823 215100 | Mobile: 07817 642491 Email: enquiries@akshopfitting.co.uk