AK Shop Fitting & Carpentry
Blog It's time for a new look for your retail premises... 2017 has well and truly begun; January is almost over, the Christmas decorations are away and the first snowfall of the year has landed in parts of the UK. It's now time to start thinking about your business and how you want to see it progress and grow. If you're starting to notice sales lagging or that customers aren't spending enough time in your shop, perhaps a design refresh for your retail premises is the change needed. This encompasses a number of different elements - from flooring to shelving, wall space to till areas, signage to window dressings. When it comes to how your space looks, there is a wealth of opportunity to get more customers through the door with a refresh. It's also a great time to take out some core property maintenance; for example, ensuring your ventilation, air conditioning, fire systems, plumbing, electrical installations and ceilings are all in order. Otherwise, it could have costly repercussions throughout the year. When it comes to kitting out your retail premises with a new design refresh, it's important to think about the customer journey. Questions to consider include: - What will draw them through the door? - Do your windows tell a clear story about what is inside? - What will help to navigate them through the store? - Is there enough lighting - and how does it feel as an experience? - What is the overall temperature like? - Is it clear and easy to find items? - Will customers know where to find changing rooms, tills, toilets or customer assistance easily? - Can customers easily manoeuvre around while carrying lots of bags or pushing buggies? - When it gets busy, are the aisles wide enough? - Is your branding cohesive throughout? - Are the prices for each product easy to find? - Does everything look neat, organised and clean? - Do products have enough space to breathe on the shelves? - Are you able to position all your products in intriguing, easy-to-reach ways? If you're interested in a refresh of your retail premises, get in touch with us to discuss further. We can provide a complete and custom solution to suit your requirements: it will ensure you are able to boost sales, along with customer retention, experience and satisfaction, in the process. Back to Blog
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Phone: 01823 215100 | Mobile: 07817 642491 Email: enquiries@akshopfitting.co.uk