AK Shop Fitting & Carpentry
Blog The importance of choosing the right lighting for your retail space There are many aspects that are important for your retail space, including the materials that are used, layout and colour scheme. One huge consideration is that of retail lighting. Below we explain the importance of lighting for your retail space and how best to use lighting. Lighting has to match store style It is very important that the lighting you choose matches that of your interior style and of the product that you sell. Warm lighting is perfect for clothing, while LED lighting is preferred for selling jewellery and cosmetics. Create atmosphere Creating the right atmosphere is very important in enticing people to buy your products. A customer who feels comfortable will be more likely to buy in your store. White lighting can help to make a small space appear much larger, whereas warmer tones can help to create that cosy atmosphere. The all-important window display A well-lit window display will help to bring customers into your retail space. The use of well-placed LED spotlights and zonal lighting is perfect for highlighting products or offers in your windows, while coloured lighting helps create a theme or mood for different themes and seasons. Perimeter and vertical lighting Lighting along the perimeter of the retail space is used to help define and add focus to the shop floor, drawing the eye into the space. Vertical lighting is used to help focus the eye on specific shelves, as well as make the area appear larger than it actually is. Spotlight on specific products Accent lighting plays an important role in helping the customer to focus on a specific product, promotion or feature within the store. This type of lighting is important when trying to sell items on lower shelves and for those items which are less popular. Please do contact us here at AK Shopfitting & Carpentry for more information on how we can help to transform your retail space. Back to Blog
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Phone: 01823 215100 | Mobile: 07817 642491 Email: enquiries@akshopfitting.co.uk